Valley of Wonders

Created for Lenovo, the project explores the seamless fusion of technology and artistry, using artificial intelligence as both a creative catalyst and a storytelling tool.

Rather than positioning technology as an end in itself, Valley of Wonders treats it as an enabler - a means to unlock new visual languages and immersive experiences that invite reflection, play, and discovery.

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Valley of Wonders

AI
Digital campaign
January 2, 2024

Conceived as a journey into the extraordinary, the project celebrates curiosity, awe, and the boundless potential of creative exploration.

Conceived as a journey into the extraordinary, the project celebrates curiosity, awe, and the boundless potential of creative exploration.

The visual universe was developed through an extensive process of experimentation and curation. From hundreds of AI-generated images and video fragments, we carefully selected, refined, and composed a cohesive world rich in color, texture, and atmosphere.

Each element was crafted with attention to detail, balancing the spontaneity of generative systems with deliberate artistic control.

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Created for Lenovo, the project explores the seamless fusion of technology and artistry, using artificial intelligence as both a creative catalyst and a storytelling tool.

Rather than positioning technology as an end in itself, Valley of Wonders treats it as an enabler - a means to unlock new visual languages and immersive experiences that invite reflection, play, and discovery.

Lenovo x Ulises
Lenovo x Ulises
Lenovo x Ulises
Lenovo x Ulises
Lenovo x Ulises
Lenovo x Ulises
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A key ambition of the project was to preserve a sense of craftsmanship within a technologically driven workflow.

AI outputs were treated as raw material - shaped, layered, and transformed through post-production to create depth and narrative continuity.

This dialogue between automation and human intervention allowed the Valley of Wonders to feel immersive and intentional, rather than purely algorithmic.

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Ultimately, Valley of Wonders is an invitation to slow down and look closer.

It encourages viewers to reconnect with a childlike sense of curiosity and to recognize the creative potential that emerges when technology is guided by imagination. The project stands as a testament to how contemporary tools, when used thoughtfully, can open new pathways for storytelling and visual wonder.

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