Digital campaing for Tory Burch's Ella Bio Handbag
We were invited by Tory Burch to explore new ways of showcasing the Ella Bio Bag, a signature design of the brand since 2008.
After understanding their vision, and proposing different scenarios based on our creative direction to interpret the future of the bag, we proposed to place the bag in serene natural environments,an ode to the innovative bio-based material used to craft the handbag's outer shell.
The outer shell is made from BioFabbrica Bio-Tex, which contains 64% USDA-certified bio-based content. It is manufactured in Italy and engineered with non-GMO plant protein grown in North America.
The Ella Bio was developed in partnership with Modern Meadow, an American biotechnology company on the cutting edge of sustainable material innovation.