Our collaboration with Roca unfolds as an ongoing dialogue between design, culture, and innovation. Across three distinct projects, we worked closely with the brand to explore how thoughtful design can shape everyday rituals, connect with architectural heritage, and respond responsibly to the challenges of the future. Each project was created in conversation with a specific moment - International Design Day, World Architecture Day, and a major technological milestone - forming a cohesive narrative around Roca’s values and vision.
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International Design Day
Created for International Design Day, the first chapter of the collaboration centers on Nu, the bathroom collection designed by Inma Bermúdez Studio. More than a set of functional objects, Nu embodies a gentle and human approach to design—one that values clarity, warmth, and usability.
Our visual interpretation highlights the collection’s understated elegance and thoughtful details, emphasizing how good design quietly enriches daily routines. Through soft compositions and a calm visual language, the project celebrates design not as spectacle, but as a tool for kindness, joy, and improved everyday experiences. Nu becomes a reminder that even the most intimate spaces can be shaped by care and intelligence.
World Architecture Day
For World Architecture Day, we collaborated with Roca to present the Tura bathtub within a poetic, architectural universe inspired by the legacy of modernist Barcelona. The project draws from the expressive curves and volumes of iconic works such as Antonio Bonet’s La Ricarda, José Antonio Coderch’s Casa Ugalde, and Josep Lluís Sert’s Fundació Joan Miró.
Our approach translates these architectural references into a sensory visual narrative, where form, light, and rhythm echo the bathtub’s sculptural presence. Tura is presented not simply as a product, but as an architectural object -an invitation to slow down, immerse, and experience bathing as a moment of spatial and emotional escape.
World Architecture Day
For World Architecture Day, we collaborated with Roca to present the Tura bathtub within a poetic, architectural universe inspired by the legacy of modernist Barcelona. The project draws from the expressive curves and volumes of iconic works such as Antonio Bonet’s La Ricarda, José Antonio Coderch’s Casa Ugalde, and Josep Lluís Sert’s Fundació Joan Miró.Our approach translates these architectural references into a sensory visual narrative, where form, light, and rhythm echo the bathtub’s sculptural presence. Tura is presented not simply as a product, but as an architectural object -an invitation to slow down, immerse, and experience bathing as a moment of spatial and emotional escape
