As part of our ongoing collaboration with Lenovo, we created an artistic video to introduce the new Lenovo Yoga computers through satire and world-building.
Instead of celebrating productivity, the film imagines a near future where artificial intelligence has taken over almost all work - leaving humans free to do something radical: absolutely nothing.
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Presented as a fake television news broadcast, FULL FUN TIME is hosted by a robotic AI anchor reporting on the rise of the “Chillennials,” a post-labor generation that has collectively opted out of burnout culture. Through ironic commentary and surreal situations, the video explores a society where ambition has been automated, urgency outsourced, and success redefined as rest.
Blending humor, cultural commentary, and a polished visual identity, the film reflects on how AI is reshaping not only how we work, but how we define purpose, identity, and time. In this world, the only deadline left is sunset.
The project’s core lies in its art direction. The entire universe is built through AI-generated video, carefully composed to feel both absurd and refined.
Electric green and red tones cut through soft, relaxed environments, while meticulously framed scenes show Chillennials hammocking, reading, soaking, and drifting through hyper-designed spaces. The contrast between high-tech aesthetics and ultra-low-effort lifestyles creates a visual language that resonates strongly with Gen Z sensibilities.
