Away's Curious postcards - Introducing AI for an event activation in Venice Beach
Under our creative direction, we designed a workflow consisting of a combinatory system of prompts for Away's event in LA, using AI to personalize an artistic users experience and generate infinite custom-made results.
This system allowed event visitors to create their own personalized postcards based on their answers to a questionnaire. The result of this process is the "Curious Postcards" a catalogue of beautifully surreal AI-generated landscapes.
Our personalized prompts showcased different universes, including a wide range of locations, materials, lights, and colors. When integrated with Midjourney, these elements created stunning and surreal postcards like the ones you see here.
You can check here the amazing results!