Away's Curious postcards - Introducing AI for an event activation in Venice Beach
Under our creative direction, we designed a workflow consisting of a combinatory system of prompts for Away's event in LA, using AI to personalize an artistic users experience and generate infinite custom-made results.
![](https://cdn.prod.website-files.com/65c344bce908117e8f6a46ff/65e6fb2d92f01d23ee8e6e2e_03.jpg)
![](https://cdn.prod.website-files.com/65c344bce908117e8f6a46ff/65e6fb7db12e1c0493ef5717_01.jpg)
This system allowed event visitors to create their own personalized postcards based on their answers to a questionnaire. The result of this process is the "Curious Postcards" a catalogue of beautifully surreal AI-generated landscapes.
![](https://cdn.prod.website-files.com/65c344bce908117e8f6a46ff/65e6fba5d0547887ce6d0dca_2.jpg)
Our personalized prompts showcased different universes, including a wide range of locations, materials, lights, and colors. When integrated with Midjourney, these elements created stunning and surreal postcards like the ones you see here.
![](https://cdn.prod.website-files.com/65c344bce908117e8f6a46ff/65e6fbdc4915025f475bb834_4.jpg)
You can check here the amazing results!
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