Merging digital and physical for Ienki Ienki
How can digital and physical creations merge? Can we conceive set designs to materialize both? These questions were the main ones we tried to answer when the Ukrainian brand Ienki Ienki contacted us for the creation of the enviroments of their new winter campaing.
We started to think what kind of enviroments could we crafted digitally to then be transformed into physical sets, to be shooted and again be transformed into digital, in an almost magical process.
These are some of the results, two different universes created specifically to showcase the new winter collection, where the amazing Ienki Ienki designs are surrounded by inflatable elements of the Ulises universe, in perfect harmony.
You can see all the shots here !