For the launch of the new Google Pixel, Google invited us to create a visual project that explores the meeting point between artificial intelligence, photography, and contemporary culture.
The result is a series of hybrid portraits that blend AI-generated environments with real-life photography, showcasing how technology can expand creative expression while remaining deeply human.
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We created immersive digital worlds using AI, then integrated Pauline Charbit, Fahd El, and Lythan Cottaz directly into these environments through photography shot on Google Pixel. Rather than placing subjects against static backdrops, each portrait positions the influencer inside a fully imagined spatial universe, where digital and physical elements coexist seamlessly.
The art direction combines soft, metabolical structures made of colorful pillows with the grandeur of neoclassical palaces, creating a striking contrast between comfort and monumentality. These surreal yet welcoming spaces evoke a sense of elegance, innovation, and joy - a visual language designed to resonate with Gen Z sensibilities, where playfulness and sophistication are not opposites but complements.
The project was presented as an exhibition in Paris, transforming the launch into an immersive experience. Alongside the portraits, visitors were invited to step into the process themselves, becoming part of the digital environments through real-time photography combined with machine-learning-generated imagery.
This interactive layer reinforced the core idea behind the Pixel: a tool that doesn’t just capture reality, but reimagines it.
By merging AI-driven worldbuilding with the photographic capabilities of Google Pixel, the project highlights a new way of seeing - one where technology becomes a creative partner, and innovation feels intuitive, expressive, and accessible.
