Under the slogan "Make Your World Extraordinary," Lexus invited us for their new global campaign, redefining luxury and technology, promising to transform every journey into an unprecedented adventure.

The disruptive campaign for the new Lexus LBX conveys the beauty of driving and Lexus' power to turn ordinary moments into extraordinary ones through its unparalleled innovation and modernity. Because only a brand like Lexus can make everyday life extraordinary.

A comprehensive communication campaign with a significant presence in large formats as well as on radio, television, and online, in a variety of formats.

The smallest Lexus to date, the LBX, is a hybrid crossover designed to be accessible and easy to handle, in line with a contemporary style that combines high quality with a casual feel. It offers much more than one would expect from a car of its class, incorporating advanced technologies without compromising Lexus' distinctive qualities in craftsmanship, luxury, and Omotenashi hospitality.

The use of a three-letter name is highly significant for the Lexus brand: until now, only the supercar LFA had this distinction. The choice of the name LBX demonstrates Lexus' commitment and confidence in its new model. Just as the LFA showcased a different side of the brand in terms of attitude and performance, the LBX will challenge the status quo and redefine what a small car can offer, energizing and expanding the brand's reach and profile.

The driving experience is crucial to the LBX's appeal to customers, and significant efforts have been invested to ensure constant control, comfort, and confidence in Lexus Driving Signature in a smaller vehicle format.

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