Under our creative direction, we designed a workflow consisting of a combinatory system of prompts for Away's event in LA, using AI to personalize an artistic users experience and generate infinite custom-made results.

This system allowed event visitors to create their own personalized postcards based on their answers to a questionnaire. The result of this process is the "Curious Postcards" a catalogue of beautifully surreal AI-generated landscapes.

Our personalized prompts showcased different universes, including a wide range of locations, materials, lights, and colors. When integrated with Midjourney, these elements created stunning and surreal postcards like the ones you see here.

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You can check here the amazing results!